2021 / Hasbro
A personal highlight for me, as a kid of the 80s: working for Hasbro as packaging illustrator for their G.I.Joe action figure line. Collaborating with art director Luis Perez, we explored loads options for composition through many concepts and mockups I made.
A later release of the figure, with redone color scheme, called me back on the scene. Thankfully, my workflow allowed me to easily recolor the original character artworks. So, the challenge was to find fun new composition for Hasbro‘s new windowless no plastic packaging.
Images show my illustrations, some preliminary sketches, and product shots. Product shots are from official Hasbro sources.
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